Conversion Rate Optimization: Why Your Ads Work But Sales Don’t
Your ads drive clicks but sales stay flat. Here's what conversion rate optimization really looks like for African brands — and how to fix your funnel.
What AI Can’t Write For You
By Seanice Kacungira I write all my articles myself. It’s a form of catharsis and one of my favourite things to do when I feel like my thoughts are all jumbled up with no rea
What AI Can’t Fix
Why clarity is the real competitive advantage — and why no tool can give it to you By Seanice Kacungira Everyone is talking about what AI can do. Faster writing. Better analysis.
THIS IS WHY WE BELIEVE AI WILL BE GREAT FOR AFRICA
“The development of AI is as fundamental as the creation of the microprocessor, the personal computer, the Internet, and the mobile phone, it will change the way people work, lea
BLU’s Top 3 for Q3
In Jay Z voice “ Allow us to re-introduce ourselves” Have our email marketing efforts been great in the past? We think we can do a lot better, so we are super determined to cha
How we made a webinar a hot ticket event in Nigeria – Seplat Energy
With a rebrand and new business strategy with a focus on renewable energy on the horizon, Seplat – Nigeria’s leading energy supplier – sought to host a hybrid event w
How to Measure the Success of Your SEO Strategy
To rank higher in search engine results, brands have to create consistent, high-quality SEO content that keeps customers coming back, and that means measuring their progress and ad
How we built a website for MasterCard, integrating machine learning
Winning a competitive pitch for a client like Mastercard foundation was a real feather in our cap in 2021. We learnt so much through the sheer volume of creative, strategic and tac
Top 3 considerations when using Digital Media for NGOs
Our first campaign ‘Genext’ was early in the agency’s inception and Launched in 2010. Genext was a nationwide participatory youth campaign in Uganda advocating for family
Social Media for NonProfits; a snapshot of Kenya
Social media is not only used for marketing and publicity, it is also used to pass on information, education and create awareness. However, from surveys It appears that non-profit