Social Media for NonProfits; a snapshot of Kenya
Social media is not only used for marketing and publicity, it is also used to pass on information, education and create awareness. However, from surveys It appears that non-profit
Rise of Digital Media in Africa and its impact on NGO Campaigns
Over the last 11 years BLU Flamingo Digital Africa has worked on numerous NGO campaigns from Tobacco control in Kenya, to helping pass a levy on sugary drinks in South Africa, to e
5 INSIDE TIPS FROM MEDIA BUYING PROFESSIONALS
The only way advertisements generate revenue is if people see them. And not only that, the right people have to see them, at the right time. That’s where media buying comes
Reasons why you need a digital marketing strategy in 2021
Digital marketing is more important than ever. Take steps to create or improve your marketing strategy today to accelerate your results Where do you start if you want to develop a
The Psychological Contract; Why it may matter more than the signed one
I’m an avid student of psychology – I have read copious amounts of text on various topics and sections in this field. When I introspect I wonder what it is about the behavi
Twitter is Reportedly Working on a New Set of Paid Tweet Options Under a Monthly Subscription Model
What additional Twitter features would you pay for to enhance your in-app experience? Last July, Twitter sent out a survey to some users which posed this exact question, along wi
Local Search: It’s all about Mobile
In the digital & mobile age, consumers rely solely on their mobile devices searching for local products and services. This has presented a significant opportunity for local bus
10 Important 2021 SEO Trends You Need to Know
It’s time to take our annual look at what’s ahead for SEO professionals in 2021. If you want the TLDR, here it is via Lily Ray, SEO Director, Path Interactive: “Above al
Google Algorithm Update: December 2020 Core Update
On December 17th, Google announced that the rollout of the December 2020 Broad Core update is finally over. The announcement about the update came two weeks back on December 3rd an
24 Expert SEO Tips & Advice to Boost Your Traffic in 2021
It’s no secret that Google loves updating its SEO algorithm. In fact, over the course of a year, they may make upwards of 500 changes! SEO means optimizing your content so it sh