6 TOP 2024 SOCIAL MEDIA TRENDS:
The social media landscape is ever-evolving, continuously shaping the way we interact, consume content, and conduct business. As we step into 2024, the dynamic nature of thes
THE IMPORTANCE OF SOCIAL MEDIA CUSTOMER CARE TRAINING
Real-Time Customer Interaction Swift response expectations Efficient handling of inquiries and issues Positive brand image maintenance Building Customer Trust and Loyalty Imp
BLU FLAMINGO WINS DESIGNRUSH AWARD
DesignRush, one of the foremost trends and awards platforms in the design industry, has established itself as a leading authority in recognizing outstanding design work. With a pre
WE ARE AN INVESTOR IN GROOVE AI
So, what is groove.ai? Groove.ai is an AI-powered SaaS platform designed to automate marketing, copywriting, and website design tasks. It helps businesses save time and increase th
THIS IS WHY WE BELIEVE AI WILL BE GREAT FOR AFRICA
“The development of AI is as fundamental as the creation of the microprocessor, the personal computer, the Internet, and the mobile phone, it will change the way people work, lea
BLU’s Top 3 for Q3
In Jay Z voice “ Allow us to re-introduce ourselves” Have our email marketing efforts been great in the past? We think we can do a lot better, so we are super determined to cha
How we made a webinar a hot ticket event in Nigeria – Seplat Energy
With a rebrand and new business strategy with a focus on renewable energy on the horizon, Seplat – Nigeria’s leading energy supplier – sought to host a hybrid event w
How to Measure the Success of Your SEO Strategy
To rank higher in search engine results, brands have to create consistent, high-quality SEO content that keeps customers coming back, and that means measuring their progress and ad
How we built a website for MasterCard, integrating machine learning
Winning a competitive pitch for a client like Mastercard foundation was a real feather in our cap in 2021. We learnt so much through the sheer volume of creative, strategic and tac
Top 3 considerations when using Digital Media for NGOs
Our first campaign ‘Genext’ was early in the agency’s inception and Launched in 2010. Genext was a nationwide participatory youth campaign in Uganda advocating for family