Conversion Rate Optimization: Why Your Ads Work But Sales Don’t
Your ads drive clicks but sales stay flat. Here's what conversion rate optimization really looks like for African brands — and how to fix your funnel.
Job Opportunity: Account Manager at BLU Flamingo Uganda
Job Title: Account Manager | BLU Flamingo Uganda Reports to: Account Director The Role You’ll be the link between our clients and the people who do the work — creatives, strategists, producers, media planners. When a client has a problem, you’re the first person they call. When the team needs direction, you
What AI Can’t Write For You
By Seanice Kacungira I write all my articles myself. It’s a form of catharsis and one of my favourite things to do when I feel like my thoughts are all jumbled up with no real clear line through them. Writing garbage at first, emptying all my ideas out on the page, feels a lot more […]
What AI Can’t Fix
Why clarity is the real competitive advantage — and why no tool can give it to you By Seanice Kacungira Everyone is talking about what AI can do. Faster writing. Better analysis. Automated workflows. Smarter decisions. The list grows longer every week, and the technology genuinely delivers on most of it. But here is th
Why Time Spent is an important Advertising Currency
South Africans spend an average of nine hours daily glued to their screens, the highest rate globally. Yet despite this unprecedented level of media consumption, the advertising industry still grapples with a fundamental question: how do we accurately measure and value that time? At the recently concluded Advertising &am
Why Social Media Advertising Is No Longer Optional for Brands That Want Real Results
There was a time when brands could rely on organic posts and a few boosted updates to stay visible online. That time is long gone. Today, if you want real business outcomes — leads, conversions, brand equity — social media advertising is not just an option. It’s the engine. But not the way most people […]