BuzzFeed has almost become synonymous with the online quiz
BuzzFeed has almost become synonymous with the online quiz. We see their pop-culture quizzes circulating on Facebook and Twitter on a regular basis…and they’re just, well, kind of irresistible.
But their approach with interactive quizzes shared on social media is founded in reason: Data shows they get more than 75% of traffic via social media. In fact, one of their quizzes has been viewed more than 22 million times.
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When we see these pieces of interactive content on Twitter (like in the example above) the something very strategic is happening: They’re leveraging a curiosity gap and the promise of greater self-understanding. This drives social media from point A (social platforms) to point B (the company website.) Once the user is on the website, there’s a greater opportunity for lead conversion, data-gathering, etc.